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Brand-New Bridal Boutique in Hitchin’s Highstreet

Last Friday 4th June saw the opening of the newest addition to our charity shops in Hitchin, Bridal House.

Located above Vintage House in Churchgate, Hitchin, the bridal boutique offers a personal experience to browse a vast collection of second-hand occasion wear with garments to suit all shapes and styles for brides, bridesmaids, mother of the bride and more.

Jenni Defalco is the Manager at Bridal House:

“I have a passion for vintage clothes and it’s always been a dream of mine to open a bridal boutique as part of our Hospice charity shop. The dresses we have in-store are stunning, they are all individual and we’re so pleased to be giving them a second lease of life at amazing value for money. We value the importance of sustainable shopping and cannot wait to welcome new brides into our shops to find ‘the one’.”

The coronavirus pandemic has put huge financial pressure on Garden House Hospice Care, with our shops closed and fundraising events cancelled throughout lockdown, we were losing £25,000 a week in vital charitable income. The opening of Bridal House is a sign of brighter days on the horizon for both charities and the wedding industry.

Many couples have had no choice to but cancel or postpone weddings due to heavy restrictions on their ‘big days’.

Erica Willoughby-Smith, owner of Unique Rebels Union comments:

"There has definitely been a rise over the years of people investing into preloved and vintage wedding outfits. Not only are they seeing it as a purse-friendly, sustainable option, they are also seeing it as an opportunity to find something really unique for their wedding day. So rather than someone's once-loved treasure being stuck in a loft gathering dust, these dresses continue to be treasured, repurposed and enjoyed"

Carla Pilsworth is Director of Income Generation at the Hospice:

“Sustainable shopping is something we’re really passionate about at Garden House Hospice Care, we have 12 shops across Hertfordshire and Bedfordshire all offering something different. This is our first pre-loved wedding dress shop and it’s something really exciting to bring to the Hitchin highstreet.”

Amongst those supporting the launch of Bridal House were Bim Afolami, Conservative MP for Hitchin and Harpenden and Tom Hardy, Hitchin Town Centre Manager.

To book a private appointment at Bridal House, please call 01462 558082.


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